Using crowdfunding to grow

When drinks company Berrywhite wanted to develop its products, it used crowdfunding to raise the necessary capital

Following the financial crisis, some traditional lenders are still exercising much more cautious lending policies. That’s making it tough for medium-sized businesses to raise growth finance.

Some firms are therefore trying their luck on the growing number of crowdfunding platforms such as CrowdCube and Kickstarter. These platforms connect businesses directly with investors, allowing them to pitch for smaller amounts of funding from multiple investors to reach their target.

Berrywhite, a UK organic drinks company that exports to around 30 countries across the world, did just that when it wanted to expand into new product formats. In this video, managing director, Andrew Jennings told us about his crowdfunding experience and how it has allowed the company to grow.